Mantras For Success

Stepped up digital campaigns through hyperlocal activities for identifying potential consumers

Came up with products catering to its own set of consumers

Introduced model-specific promotions for buyers

Expanded tie-ups with financial institutions to improve credit availability

Exited the diesel segment while launching BS VIcompliant petrol models much before the April 1, 2020, deadline

First BS VI-compliant car, Baleno, launched in April 2019, followed by Alto 800, Swift, Dzire