Mantras For Success

Capitalising On Challenges

Mehta believes that challenges bring opportunities. The pandemic, he says, has helped accelerate the company’s ‘Re-imagine HUL’ agenda. Ever since he took over as HUL CEO in 2013, Mehta has been talking about building the most tech-savvy consumer goods company. He says the company’s biggest achievement in the last nine months has been to get 3,00,000 kirana retailers to embrace its Shikhar app. The app enables them to order online instead of waiting for the distributor to come to their doorstep to take orders. “Convincing a kirana store owner to adopt a tool has

During the pandemic, kept fingers on the pulse to understand consumer behaviour; ensured smooth operations

On boarded 3,00,000 kirana store owners on its Shikhar app during the lockdown

Heightened focus on cash and costs despite being a zero-debt company