Pandemic Pushes Digital Adoption Among MSEs

Adoption of digital sales channels among micro and small enterprises (MSEs) has increased significantly since the pandemic, reveals a CRISIL survey

About 29 per cent MSEs surveyed used digital sales channels — online aggregators or market places, social media and mobile marketing — before the pandemic. Thus number shot up to 53 per cent among small enterprises and 47 per cent among micro enterprises as of November.

About 60 per cent of respondents said adopting digital selling helped them weather the pandemicinduced stress, while the rest said it boosted sales