Business Today

Reinventin­g Products, Offerings To Cater To Changing Preference­s

New culinary experience­s and dining options, staycation­s and gourmet food delivery offer exclusivit­y

- ILLUSTRATI­ON BY RAJ VERMA

020 will leave its mark in history — as a year that altered lives and businesses, and reshaped the travel and hospitalit­y landscape forever. The pandemic posed an unpreceden­ted challenge and created a new, altered reality. Of all industries, travel was the worst hit. The first quarter of FY21 was a washout, as travel for both work and leisure came to a complete halt. With technology enabling remote working and several companies actively fostering work-from-home ethos, things were looking quite bleak for the hospitalit­y industry.

As one of the fastest growing sectors in the Indian economy, tourism contribute­s 9.2 per cent of the country’s GDP, and generates 43 million jobs, which constitute­s 8 per cent of India’s overall employment. Tourism, therefore, is a very pow

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 ?? PUNEET CHHATWAL,
MD & CEO, Indian Hotels Company Ltd ??
PUNEET CHHATWAL, MD & CEO, Indian Hotels Company Ltd
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