DIGITAL FIRST: THE ROADMAP

150 ` Crore Amount invested by Titan for sprucing up its digital capabilities

Increased focus on data analytics

Acquired Hyderabadbased wearable technology company HUG Innovations last year to scale up its wearable watches business

Launched smart wallet Titan Radar

Embraced online retail across formats during the pandemic; selling via video calls became the new norm

Launched the 'endless aisle' concept, wherein a Tanishq/ Titan consumer can access the inventory at its stores across the country

More smartwatch launches likely in the second half of FY22