MINDEST CHANGE
The silver generation is not apologetic about spending on themselves
With their millennial children far more self-sufficient than before, they don't feel the need to save
Spending is no longer restricted to buying medicines, nutraceuticals or adult diapers
They want to buy expensive clothes, go for holidays, indulge in gourmet food
The silver generation prefers convenience over control
They are looking for products and experiences tailormade for them