Business Today



The silver generation is not apologetic about spending on themselves

With their millennial children far more self-sufficient than before, they don't feel the need to save

Spending is no longer restricted to buying medicines, nutraceuti­cals or adult diapers

They want to buy expensive clothes, go for holidays, indulge in gourmet food

The silver generation prefers convenienc­e over control

They are looking for products and experience­s tailormade for them

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