THE SAGE’S VISION...

► Through the acquisition and growth of Ruchi Soya, Baba Ramdev’s ambition is to make Patanjali Ayurved the largest FMCG company in India, overtaking the likes of HUL and ITC.

► Ramdev wants to transform Ruchi Soya from a commodity business to a branded foods company.

► Currently, Ruchi Soya’s branded portfolio includes soya chunks, biscuits, noodles, breakfast cereals, nutraceuticals and edible oil.

► The plan is to grow Ruchi Soya into a `25,000-crore company by FY23, with brands contributing about 80 per cent of its revenue.

► The company is going for an FPO, through which it hopes to raise `4,300 crore by diluting 9 per cent shareholding.

► Patanjali Ayurved owns 98.9 per cent of Ruchi Soya’s shares and it has to dilute 25 per cent by December 2022.

► The company is planning a global foray with presence in 50 countries in the next one year.