DIRECT-TOCONSUMER

They sell directly through ecommerce — their own website or online marketplaces or both

Have disruptive and innovative products and deeper consumer understanding

They collect huge data about consumer buying patterns, which they use to tweak their offerings and build consumer connect

Avendus Capital says the D2C market is expected to triple from:

The 300 D2C consumer product start-ups in India are expanding into offline retail, too

Their emphasis on research and data gives them an innovative streak with unique value propositions