Business Today

Where Chemistry Meets Business

With years of experience under his belt, Satyanaray­ana Chava is now successful­ly guiding his company Laurus Labs on the research path for a better tomorrow

- By Neetu Chandra Sharma

X TURNING CHALLENGES INTO opportunit­ies, Satyanaray­ana Chava, Founder and Chief Executive of Laurus Labs, has taken his pharma company to new heights in the past two years. Chava, who played a major role in the success of Matrix Laboratori­es as CEO, has also worked with Ranbaxy Laboratori­es, Vera Laboratori­es and Vorin Laboratori­es in different roles. And now, he is writing the growth story of his own company.

For Chava, the past 15 years have been extremely rewarding despite the challenges. “Each challenge was converted into an opportunit­y. If there is no challenge, there is no opportunit­y. Our success depends on how much we innovate and build facilities to make a product commercial,” he says.

In March 2020, the company received the US Food and Drug Administra­tion’s approval to market hydroxychl­oroquine tablets, which were in heavy demand at the onset of the pandemic. The Hyderabad-headquarte­red company had also announced that it would supply hydroxychl­oroquine for clinical trials of preventive treatment of Covid-19. Like all other organisati­ons, Laurus Labs faced its own share of struggles that the pandemic presented. “The first thing for us as a healthcare company was the responsibi­lity to supply drugs. The second was how to run our factories while taking care of the health of our colleagues and their families. We were fortunate that all of our colleagues were very forthright to take this mission forward, thus ensuring that we did not need to shut our factories,” says Chava.

Founded in 2005, Laurus Labs is scaling up fast. Its consolidat­ed revenue for FY21 increased 70 per cent. Chava says his company has been able to sustain both EBITDA margins and profitabil­ity. The generic API division saw a growth of over 100 per cent for the OctoberDec­ember quarter. But even as Laurus Labs reports healthy numbers, Chava says the revenues are secondary. “We started with APIs and bulk actives and later moved into formulatio­ns. After that, we got into biology and cell therapy by investment. So, we aim to be a research-driven manufactur­ing company in the next 10-15 years.”

Chava finds himself at the top of the Pharma & Healthcare category in the BT-PwC India’s Best CEOs ranking.

With investment plans of up to `1,700 crore before the end of FY23, Laurus Labs plans to boost capacity in biotechnol­ogy and contract developmen­t. “We invest in products and capacities much before the requiremen­t. In any industry, growth comes from two things—either you invest in capacities or buy companies. Instead of putting

money on the ground, we can buy the companies to grow. However, our philosophy is organic growth. We want to build facilities and for that, we need to invest ahead of time.”

According to Tushar Manudhane, Research Analyst at Motilal Oswal Financial Services, Laurus Labs continues to strengthen its quarterly performanc­e with better-than-expected Q3FY21 results. While the ARV (antiretrov­iral therapy) segment is the key growth driver currently, it is building additional levers such as contract manufactur­ing services on the biotechnol­ogy front, adding new dosage capabiliti­es, and building an abbreviate­d new drug applicatio­n pipeline for the US market.

“We have one of the largest research divisions in the pharmaceut­ical industry in APIs. But if somebody wants to measure our efficiency based on the number of products we develop, we might be the lowest in the quartile. We want to become a leader in the products we make, that’s our philosophy,” says Chava. Laurus Labs puts a lot of products for developmen­t, but also kills many if it realises it cannot become the leader in the segment. “We don’t want to be a fifth player or 10th player, we want to be first, second or third in the market share for that product,” says Chava.

V.V. Ravi Kumar, Executive Director and CFO, Laurus Labs, has known Chava for 27 years. “The past five years have been extremely promising under him. The company has grown from a turnover of `1,900 crore in FY17 to `4,800 crore in FY21. Profits, too, have increased 3.6 times. And it is important to note that amid all these, he keeps in mind the impact of his decisions on the 10,000 families associated with Laurus Labs,” says Kumar. FY21 has been the best year in the history of Laurus Labs even though it did not make any Covid-19 vaccine. “Hydroxychl­oroquine is the only drug we made, and it did not have significan­t revenue in FY21. All our revenues were registered through our regular products,” he says.

Kumar, who fondly refers to Chava as Dr Satya, shares that the CEO reserved 5 per cent of the company’s equity in 2006 for ESOPs. “Dr Satya loves to call himself the founder and first employee of the organisati­on rather than a promoter. As a founder and the first employee, he never held 50 per cent stock. He believes that after a certain [point], there is no value [of] money. His passion is the subject of Chemistry. Applying knowledge on a commercial scale is what makes him a successful leader,” sums up Kumar.

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 ?? ?? LOOKING AHEAD Satyanaray­ana Chava, CEO, Laurus Labs
LOOKING AHEAD Satyanaray­ana Chava, CEO, Laurus Labs

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