NO STOPPING THE PRIVATE LABEL TRAIN

PRIVATE LABEL BRANDS ARE ESTIMATED TO CORNER AROUND `2.94 LAKH CRORE OR 27 PER CENT OF THE ORGANISED RETAIL MARKET IN 2022—GROWING AT A COMPOUND ANNUAL GROWTH RATE (CAGR) OF 38 PER CENT SINCE 2016

FROM RELIANCE RETAIL, PANTALOONS AND METRO TO AMAZON, FLIPKART, BIG BASKET AND NYKAA—THERE ARE PRIVATE LABELS GALORE ON BOTH OFFLINE AND ONLINE PLATFORMS

OFFERING 40-175 PER CENT HIGHER MARGINS TO THEIR OWNERS, PRIVATE LABEL SALES ACROSS CATEGORIES ARE GROWING AT 50-200 PER CENT, ANNUALLY

MOSTLY MANUFACTURED BY THIRD PARTIES, PRIVATE LABELS ARE PUSHED BY THEIR RESPECTIVE RETAILERS THROUGH BETTER PLACEMENT AND DISCOUNTED PRICING, BACKED BY PERSUASIVE STAFF AT SHOP FLOORS