Khadi Rocks

AMID THE CONTINUOUS blitzkrieg by offshore fashion and apparel brands, indigenous Khadi and Village Industries Commission (KVIC) has emerged as the champion of Indian fashion. KVIC raked in `1.15 lakh crore in sales in FY202122 to become the first consumer goods company in India to clock a yearly revenue of `1 lakh crore or more—beating other consumer companies like Maruti Suzuki (`88,295 crore), Samsung (`75,886 crore in FY21) and Adani Wilmar (`54,214 crore). KVIC, which posted 20.6 per cent YoY growth last fiscal, has also made inroads into overseas markets such as Germany, Prime Minister Narendra Modi said at a recent event.

—ARNAB DUTTA