FOR FAIR PLAY

Tech billionaire Nandan Nilekani is spearheading the development of an open technology network that will empower Indian small merchants in their fight against e-commerce giants Amazon and Walmartowned Flipkart. This freely accessible platform—Open Network for Digital Commerce (ONDC)—will allow India’s small merchants to reach potential consumers without depending on the marketplaces, which dominate the online retail market via preferential treatment and deep discounting.