Business Today

2 INDIAN INSTITUTE OF MANAGEMENT (IIM) AHMEDABAD

- — KRISHNA GOPALAN

AT IIMA, the batch that graduated in 2022 saw 190 firms visiting the campus for recruitmen­t. For students with prior work experience, there were 36 firms from diverse sectors such as technology, banking, consulting and analytics, who hired students through the lateral process. Overall, BCG made the maximum 47 offers, followed by Accenture at 32. Among investment banks, Goldman Sachs led the pack with six offers, followed by Bank of America at four. Speaking of consumer goods and general management, the highest number of offers were made by Tata Administra­tive Services (TAS) at six, with HUL, Mondelēz and Emaar at three each. IT consulting was prominentl­y led by Tata Consultanc­y Services (TCS) with four offers.

According to Errol D’Souza, IIMA’s Director, the placements have improved over the past few years. “The job roles are better and the compensati­on is on par with global standards. This is a function of the recruiters’ understand­ing that they are getting candidates who are trained well and have holistic management experience,” he says. IIMA has a long list of illustriou­s alumni across industries—K.V. Kamath, Madhabi Puri Buch, Harsha Bhogle, Vineeta Singh, Deep Kalra and Raghuram Rajan to name just a few.

The institute has moved in line with the times to make it more relevant in a changing world. Anuj Kapoor, a professor of marketing, speaks of the inclusion of areas such as augmented reality (AR), virtual reality (VR), Web 3.0, Metaverse and other futuristic technologi­es in management education. Pointing out that the need is at two levels, he says the first and immediate priority is making these a part of the curriculum. “The second is the need to prioritise delivering education in an immersive environmen­t like Metaverse to stakeholde­rs outside our MBA classrooms, that is, executive education participan­ts.”

Apart from this, new cases and articles have been added to existing technology­elective courses like AI and marketing. “We also have a few offerings dedicated to Web 4.0 and Metaverse to be floated in the coming months. Our institute is taking steps in equipping MBAs and executive education participan­ts in Metaverse and futuristic technologi­es,” says Kapoor.

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