Business Today

The Red Carpet

- sourav.majumdar@aajtak.com

Deepak Bagla, the Managing Director and CEO of Invest India, the government’s investment promotion agency (IPA), is a busy man these days. Apart from chairing the global body of IPAs—the World Associatio­n of Investment Promotion Agencies, or WAIPA—Invest India is also helping other countries by giving them advice on how to attract foreign investment. Not without reason. Consider the numbers: in just over six years since it was empowered and restructur­ed (it was set up in 2009), Invest India has helped create 450,000 jobs, supported 81,000-plus start-ups, solved 300,000-plus queries from 174 countries, and facilitate­d 1,323 investment projects. And, going by the energy of Bagla and his young team (which has an average age of 29), this could just be the beginning. India received a record $85 billion in foreign direct investment (FDI) in FY22 despite the Covid-19 pandemic and the aim is to continue growing this at a rapid pace.

Invest India’s strategy is to woo the foreign investor aggressive­ly, showcase the country as the preferred investment destinatio­n, and then ensure the investor is able to set up shop by helping secure all approvals and monitoring the progress every step of the way. In the process, it liaises with state government­s and central department­s and, as Bagla himself says, “joins the dots”. No surprise, then, that industrial­ist Anand Mahindra calls Invest India a “social unicorn” which, instead of a billion-dollar valuation, impacts over a billion people. This is in line with Prime Minister Narendra Modi’s vision of making India the most preferred investment destinatio­n in the world. In the course of multiple conversati­ons for the cover story in this issue, Bagla quotes Prime Minister Modi who has said he wants to turn the red tape into a red carpet. “This is the red carpet,” Bagla tells us. Invest India’s restructur­ed shareholdi­ng, where industry chambers like Ficci, Nasscom and CII hold 17 per cent each, and where 23 states also hold a combined 11.5 per cent, is a good example of public-private partnershi­p in the interest of facilitati­ng investment­s. The agency also helms the government’s Startup India initiative, with India’s start-up ecosystem now the third largest in the world. As India marches on towards the next 25 years, Invest India is set to play an even more vital role in the coming days.

This issue also gets you the latest instalment of the Business Today-C Fore Business Confidence Index (BCI), our quarterly update of the mood in the corner rooms of India’s corporatio­ns. Despite serious economic headwinds in the form of global and domestic inflation, a falling rupee and a recessiona­ry trend in some of the leading economies, business confidence grew to 52.5 in JulySeptem­ber 2022 (on a scale of 100), up from 51.2 in the previous quarter, the level it had fallen to after recording a 28-quarter high of 55.2 in January-March 2022. If the latest reading is anything to go by, Indian businesses seem to have taken economic uncertaint­y in their stride.

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