Business Today

‘‘ Think long-term and retain key resources’’

- NAVEEN KU KREJA CO-FOUNDER& CEO PA IS A BAZAAR Pa isa bazaar is one of the leading digital marketplac­es for consumer credit in Indiaquart­ers

was the problem you were grappling with?

In April 2020, the country went into lockdown due to the Covid-19 pandemic, halting the lending industry and causing our revenues to drop by 90% in a month. We went through an existentia­l crisis, unsure if we would recover and survive. We had to cut costs to stay afloat, which meant losing a lot of our workforce, especially from our sales team. While we retained our core and high-calibre people across verticals, we realised there still existed a gap in terms of what we could afford to pay in terms of salary. Cutting costs further meant losing some key talent.

Whom did you approach for advice and why?

I turned to my leadership team for advice. Through the pandem- ic, this team was the think tank that guided the organisati­on.

What was the advice you received?

While survival was the top priority, we agreed to think long- term and retain key resources, especially in critical functions like product and technology. Instead of another round of lay- offs, we decided to cut senior people’s salaries for a couple of starting in May. This was voluntary, yet everyone participat­ed.

How effective was it in resolving the problem?

Retaining our core talent enabled us to start quickly when the industry recovered. It also helped deliver industry-best initiative­s like the Digital Stack during Covid-19, which have contribute­d enormous value and helped us leapfrog in terms of digital capabili- ties. Today, we are a robust business with strong fundamenta­ls. We are nearly 2.5x of our pre-Covid business volumes and have been profitable for over a year due to our high-quality team’s performanc­e over the last three to four years.

 ?? ??

Newspapers in English

Newspapers from India