Star Al­liance hails new Dig­i­tal Ser­vices Plat­form

Business Traveller (India) - - Upfront - Staral­

Star Al­liance has launched a new Dig­i­tal Ser­vices Plat­form (DSP), aimed at help­ing mem­ber car­ri­ers share data when cus­tomers are trav­el­ling with sev­eral air­lines.

The al­liance said that the long-term aim of the plat­form is to “al­low cus­tomers to use any mem­ber air­line’s web­site or mo­bile ap­pli­ca­tion to ob­tain all the information they need for travel on sev­eral Star Al­liance mem­ber air­lines”.

Ex­am­ples given of fu­ture use across the al­liance in­clude:

• Seat se­lec­tion for an entire flight at the time of ticket reser­va­tion, for jour­neys where more than one mem­ber car­rier is op­er­at­ing flights. United Air­lines was the first to launch this ser­vice on Fe­bru­ary 2, al­low­ing an el­i­gi­ble cus­tomer to se­lect a seat on, for in­stance, a Sin­ga­pore Air­lines flight booked via or the United app.

• Bag­gage track­ing on jour­neys in­clud­ing more than one Star Al­liance car­rier. Lufthansa is al­ready us­ing the DSP tech­nol­ogy to track bags via the Star Al­liance Bag­gage Hub, which “col­lects rel­e­vant bag­gage information from a wide range of sources and makes it avail­able to all mem­ber car­ri­ers in­cluded in a pas­sen­ger’s itin­er­ary”.

Com­ment­ing on the new plat­form Star Al­liance CEO Jef­frey Goh said,“Most fre­quent trav­ellers have a ‘home air­line’ in our net­work and would pre­fer to con­trol their entire travel ex­pe­ri­ence through a sin­gle app or web­site. We are there­fore work­ing to cre­ate cen­tral ca­pa­bil­i­ties that can be shared for use by our in­di­vid­ual mem­bers.”

The al­liance said that DSP was part of a wider strat­egy to “place the cus­tomer at the cen­tre of its ac­tiv­i­ties” – for ex­am­ple by the end of this year mem­ber car­rier FFO web­sites will al­low cus­tomers to check flight avail­abil­ity and book re­demp­tion seats on­line for flights op­er­ated by all 28 Star Al­liance mem­ber air­lines.

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