Bre­itling and Nor­ton Mo­tor­cy­cles en­ter into a part­ner­ship

Business Traveller (India) - - Business Traveller Lifestyle News - Nor­ton­mo­tor­cy­

Swiss watch­maker, Bre­itling has partnered with English mo­tor­cy­cle pro­ducer, Nor­ton Mo­tor­cy­cles. Both brands come from a strong his­tory whose be­gin­nings are dated to within a decade of each other. The press re­leases says: “Both were founded in the nine­teenth cen­tury by vi­sion­ar­ies who gave their names to their com­pa­nies and, to a large ex­tent, de­fined their in­dus­tries.”The new watches will in­cor­po­rate the ba­sic fea­tures from both brands — “the colours of an em­phat­i­cally Swiss watch­maker and the ul­ti­mate ‘Bri­tish­made’ mo­tor­cy­cle man­u­fac­turer”. CEO of Bre­itling, Ge­orges Kern says,“Both com­pa­nies have rep­u­ta­tions for prod­ucts with an incredible ‘cool fac­tor.’ It’s easy to imag­ine some­one rid­ing by on a Nor­ton mo­tor­cy­cle wear­ing a clas­sic Bre­itling – a per­fect com­bi­na­tion of as­pi­ra­tional, state­ment-mak­ing brands.” bre­;

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.