JÉRÔME BIARD

CEO Co­rum

Business Traveller (India) - - WATCHES -

Why has Co­rum in­tro­duced the tourbillon mech­a­nism to its Bub­ble col­lec­tion?

ere are many rea­sons why. First of all, we want to show that Co­rum has been in the fore­front of high-end move­ments for watches. We’re about qual­ity, have an open mind and be­lieve in out-of-the-box think­ing. Our Bub­ble col­lec­tion, for ex­am­ple, uses spe­cial glass, and is im­pres­sive to look at. It makes sense to show that the tourbillon can also match the Bub­ble con­cept.

Who is the tar­get au­di­ence for the Bub­ble col­lec­tion?

Our clients love qual­ity, they’re au­da­cious, and like do­ing things a lit­tle di er­ently from the oth­ers. e col­lec­tion tar­gets young peo­ple. Today, the young have a lot of money, and there are many who are suc­cess­ful en­trepreneurs. Un­like ear­lier, they know what they want, and they get it. Still, I think it’s a mixed age-group au­di­ence these days. Bub­ble Cen­tral Tourbillon is gen­er­ously pro­por­tioned such that one can view the mech­a­nism through its domed sap­phire crys­tal. Hands for the hours and min­utes are re­placed by two tri­an­gu­lar mark­ers that move along two con­cen­tric rings.

e vis­i­ble tourbillon move­ment it­self ticks per sec­ond. Keep­ing in step with the spirit of Bub­ble watches, Cen­tral Tourbillon is funky and play­ful. It is avail­able in black and pink gold on a rub­ber strap, and nat­u­ral ti­ta­nium and blue on a rub­ber strap or on Mi­lanese mesh made from grade 5 ti­ta­nium.

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