JÉRÔME BIARD

CEO Corum

Why has Corum introduced the tourbillon mechanism to its Bubble collection?

ere are many reasons why. First of all, we want to show that Corum has been in the forefront of high-end movements for watches. We’re about quality, have an open mind and believe in out-of-the-box thinking. Our Bubble collection, for example, uses special glass, and is impressive to look at. It makes sense to show that the tourbillon can also match the Bubble concept.

Who is the target audience for the Bubble collection?

Our clients love quality, they’re audacious, and like doing things a little di erently from the others. e collection targets young people. Today, the young have a lot of money, and there are many who are successful entrepreneurs. Unlike earlier, they know what they want, and they get it. Still, I think it’s a mixed age-group audience these days. Bubble Central Tourbillon is generously proportioned such that one can view the mechanism through its domed sapphire crystal. Hands for the hours and minutes are replaced by two triangular markers that move along two concentric rings.

e visible tourbillon movement itself ticks per second. Keeping in step with the spirit of Bubble watches, Central Tourbillon is funky and playful. It is available in black and pink gold on a rubber strap, and natural titanium and blue on a rubber strap or on Milanese mesh made from grade 5 titanium.