OLIVIER BERNHEIM
President Raymond Weil
With what vision did Raymond Weil launch? Originally, it was launched with the idea to produce unique designs of the highest quality at a sensitive price, and this is still the motto of the brand today.
How do you forecast the brand’s performance this year?
e price point we are working with — `40,000 to `3,50,000 — is the bracket that is going to develop. Our growth has been steady year a er year because of our price point, for which we are known. It is a ordable.
e good thing is that you have emerging markets like China, and you have a potentially emerging market like India, where I’m expecting to see growth.
Will Raymond Weil always be associated with music? De nitely. Last year we launched Maestro e Beatles Limited Edition, AC/DC Limited Edition Freelancer is ongoing, and this year we have e Bob Marley Limited Edition. The Bob Marley Tango 300 Limited Edition is a tribute to the life and career of the Jamaican singersongwriter. It will launch exclusively in the Caribbean this December, and is limited to just 600 pieces operated by a quartz chronograph mechanism. e Bob Marley logo is engraved on the case back, and the stainless steel case with black PVD plated bezel rests on a rubber strap. Representing the Ethiopian
ag are the green and yellow hands, as well as the red markings on the minutes’ track ring.