Business Traveller (India)

Riaan Jacob George Editor

-

There has never been a better time to be Indian. ese three words — Made-In-India — are arguably the trendiest words around. With the Indian traveller becoming increasing­ly discerning, hospitalit­y brands, both domestic and internatio­nal, are upping the ante to woo the large volumes of high-spending Indian travellers. Our lead story charts a course across India’s major cities to examine how global and local hotel brands are infusing the experience with desi elements. ese Indian elements can manifest themselves in many di erent ways — indigenous ingredient­s showcased in cuisine, heritagein­spired design elements and even incorporat­ing local pop culture. e Indian traveller has never felt more at ease.

A bit of disruption in any industry is always a good thing. Airbnb seems to be the disruptor du jour, eating into a sizeable portion of the traditiona­l hotel industry’s pie. I recently travelled to London to see how Airbnb’s new luxury listings, Airbnb Plus, could pique the interest of business travellers, with exceptiona­l decor, amenities and experience­s. Being a self-confessed Insta-addict, I picked out London’s most Instagram-friendly Airbnb Plus accommodat­ions.

To keep the nuanced debate owing, we’ve got a homegrown bespoke suitmaker to decode a travel jacket for us, while a seasoned watch collector decodes the fascinatio­n that men have for ne watches.

is issue is all about experienti­al travel, both business and leisure, with a special nod to India.

Enjoy the read!

 ??  ??
 ??  ??

Newspapers in English

Newspapers from India