AIRBNB TARGETS LUXURY TRAVELLERS WITH AIRBNB PLUS
Earlier this year, Airbnb launched its Airbnb Plus vertical, a curated selection of high-end accommodation, available in just over a dozen cities. While the app and website-driven platform continues to woo travellers across the world, across dierent budget segments, Airbnb Plus aims to oer a more premium “experience” through its carefully curated selection, earmarked by the team. The home rental service’s top end listings are carefully screened to ensure utmost comfort, safety and the most authentic experience. Each property is visited by an Airbnb inspector, to ensure that all of the 100+ criteria have been met. Through Airbnb Plus, the company will enjoy a new customer base of high-spending travellers, who have traditionally frequented luxury hotels. Airbnb remains bullish about its expansion and its foray into the luxury space is a wise move, experts say, of the company that will see some 38.4 million users in 2018, according to estimates by market research company EMarketer.