Founded: Germany, 1916 Launched in India: 2006
This year has been particularly noteworthy for BMW India as they launched 11 products, including the first-ever BMW 6 Series Gran Turismo, the all-new BMW M5, the new BMW X6 xDrive 35i, the new BMW M3 Sedan, the new BMW M4 Coupe and the all-new BMW X3 SAV. The German carmaker also tell us that they are strongly considering introducing the BMW X4 to the Indian market in 2019. BMW India is also committed to customer engagement and immersive brand experiences, through its different initiatives BMW Mobile Studio (50 cities), BMW Experience Tour (14 cities), BMW xDrive Experience (12 cities) and BMW M Performance Training (4 cities). In addition, the carmaker also engages in cultural collaboration with the likes of India Art Fair, India Design Week, Kochi-Muziris Biennale and BMW Guggenheim Labs. Thanks to all this, today, Indian consumers strongly associate the BMW brand with authentic luxury, uncompromising engineering, innovative technology and outstanding quality. Going forward, BMW will continue its domination in the metropolitan cities, but will also target growth potential in the younger demographic, predominantly from tier 2 and tier 3 cities. Today, BMW India spreads its network across 43 sales outlets in 32 cities in the Indian market.
In other news: With the launch of the all-new BMW G 310 R and the allnew BMW G 310 GS, BMW Motorrad India has forayed into the sub-500 cc premium segment in India. These two motorcycles are built for the Indian roads, offer a true BMW at competitive costs and will redefine this segment
The German carmaker is strongly considering introducing the BMW X4 to the Indian market in 2019