FER­RARI

Founded: Italy, 1947 Launched in In­dia: 2015

Business Traveller (India) - - INDIA CAR REPORT 2018 -

OVERVIEW

Lux­ury sports car man­u­fac­turer Fer­rari has al­ways been syn­ony­mous with el­e­gance and ul­ti­mate per­for­mance.

In 2017, Fer­rari cel­e­brated its 70th an­niver­sary with a pa­rade of 26 Fer­raris on In­dian roads, and the launch of Fer­rari GTC4Lusso.

Fer­rari tries to main­tain clients as its top pri­or­ity. There­fore, its mar­ket­ing strate­gies al­ways in­volve ex­ten­sive con­sumer en­gage­ment. A case in point is Espe­rienza Fer­rari se­ries, where clients are in­vited for a car brief­ing by li­censed train­ers from Italy, fol­lowed by a drive, to ex­pe­ri­ence the out­stand­ing per­for­mance of each car in­volved in that event.

Other than that, it is the Fer­rari Chal­lenge rac­ing se­ries that has caught the at­ten­tion of Fer­rari en­thu­si­asts. Sharad Kachalia, Dealer Prin­ci­ple, Fer­rari Mum­bai says, “We un­der­stand that Fer­rari buy­ers are dis­cern­ing clients who de­mand ex­cel­lence. They value in­di­vid­u­al­ity and flair as much as per­for­mance and drive a Fer­rari for the ex­pe­ri­ence, the thrill, the pas­sion and the val­ues of the her­itage and innovation.” There­fore, to keep up with cus­tomer ex­pec­ta­tion, Fer­rari is al­ways look­ing for ways to im­prove its tech­nolo­gies and de­signs in each model. Adding on to this, is Fer­rari’s pre-owned pro­grammes that make own­ing and main­tain­ing it more af­ford­able.

Sus­tain­abil­ity is im­por­tant to Fer­rari, and so it con­trols C02 emis­sions for all its mod­els. The Stop and Start tech­nol­ogy (in­tro­duced in 2010) and the huge strides made in over­all me­chan­i­cal and com­bus­tion ef­fi­ciency are some of the ef­forts that the brand is tak­ing in main­tain­ing en­vi­ron­men­tal bal­ance.

Over the years, the Fer­rari Chal­lenge has proved to be an ideal plat­form for driv­ers look­ing to com­pete in pro­to­type cham­pi­onships, and an im­pres­sive num­ber has gone on to win in Grand-Am, In­ter­na­tional Mo­tor Sports As­so­ci­a­tion, the FIA World En­durance Cham­pi­onship and even the 24 Hours of Le Mans

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