Founded: Italy, 1947 Launched in India: 2015
Luxury sports car manufacturer Ferrari has always been synonymous with elegance and ultimate performance.
In 2017, Ferrari celebrated its 70th anniversary with a parade of 26 Ferraris on Indian roads, and the launch of Ferrari GTC4Lusso.
Ferrari tries to maintain clients as its top priority. Therefore, its marketing strategies always involve extensive consumer engagement. A case in point is Esperienza Ferrari series, where clients are invited for a car briefing by licensed trainers from Italy, followed by a drive, to experience the outstanding performance of each car involved in that event.
Other than that, it is the Ferrari Challenge racing series that has caught the attention of Ferrari enthusiasts. Sharad Kachalia, Dealer Principle, Ferrari Mumbai says, “We understand that Ferrari buyers are discerning clients who demand excellence. They value individuality and flair as much as performance and drive a Ferrari for the experience, the thrill, the passion and the values of the heritage and innovation.” Therefore, to keep up with customer expectation, Ferrari is always looking for ways to improve its technologies and designs in each model. Adding on to this, is Ferrari’s pre-owned programmes that make owning and maintaining it more affordable.
Sustainability is important to Ferrari, and so it controls C02 emissions for all its models. The Stop and Start technology (introduced in 2010) and the huge strides made in overall mechanical and combustion efficiency are some of the efforts that the brand is taking in maintaining environmental balance.
Over the years, the Ferrari Challenge has proved to be an ideal platform for drivers looking to compete in prototype championships, and an impressive number has gone on to win in Grand-Am, International Motor Sports Association, the FIA World Endurance Championship and even the 24 Hours of Le Mans