This year, Hyundai Motor India is celebrating two decades of sales and production in India. To top it all, the South Korean automotive brand recently crossed the milestone of producing its eight millionth car in India this year.
Hyundai is also focussing on tier 2 and tier 3 cities with its annual ‘Experience Hyundai’ campaign that runs across 418 non-metro cities.
Hyundai maintains a strong digital presence, and its 10.6 million (plus) fans on Facebook is a testimony of this. The car brand’s strong belief in the digital platform is also driven by its digital sales outlet concept where a customer doesn’t really have to wait at the dealer outlet. All information is digitally transmitted to him, and he gets a test drive on demand as well.
Today, Hyundai is the second largest passenger car manufacturer in India. To further strengthen its position in the Indian market, Hyundai is planning to launch eight models which will include two facelifts, two new segment vehicles, four full model change and an electric vehicle during 2018-2020.
Additionally, Hyundai has developed a strong dealership network of 495 dealers supported by 1,309 service points across India.
Hyundai targets to sell 10 Million cars by 2021
Hyundai will increase its Chennai plant production capacity to 7,50,000 units per annum up from 7,00,000 units last year through smart manufacturing, value engineering and in-built flexibility to meet the growing domestic and export demand