OVERVIEW

Business Traveller (India) - - INDIA CAR REPORT 2018 -

This year, Hyundai Mo­tor In­dia is cel­e­brat­ing two decades of sales and pro­duc­tion in In­dia. To top it all, the South Korean au­to­mo­tive brand re­cently crossed the mile­stone of pro­duc­ing its eight mil­lionth car in In­dia this year.

Hyundai is also fo­cussing on tier 2 and tier 3 ci­ties with its an­nual ‘Ex­pe­ri­ence Hyundai’ cam­paign that runs across 418 non-metro ci­ties.

Hyundai main­tains a strong dig­i­tal pres­ence, and its 10.6 mil­lion (plus) fans on Face­book is a tes­ti­mony of this. The car brand’s strong be­lief in the dig­i­tal plat­form is also driven by its dig­i­tal sales out­let con­cept where a cus­tomer doesn’t re­ally have to wait at the dealer out­let. All in­for­ma­tion is dig­i­tally trans­mit­ted to him, and he gets a test drive on de­mand as well.

To­day, Hyundai is the sec­ond largest pas­sen­ger car man­u­fac­turer in In­dia. To fur­ther strengthen its po­si­tion in the In­dian mar­ket, Hyundai is plan­ning to launch eight mod­els which will in­clude two facelifts, two new seg­ment ve­hi­cles, four full model change and an elec­tric ve­hi­cle dur­ing 2018-2020.

Ad­di­tion­ally, Hyundai has de­vel­oped a strong deal­er­ship net­work of 495 deal­ers sup­ported by 1,309 ser­vice points across In­dia.

Hyundai tar­gets to sell 10 Mil­lion cars by 2021

Hyundai will in­crease its Chen­nai plant pro­duc­tion ca­pac­ity to 7,50,000 units per an­num up from 7,00,000 units last year through smart man­u­fac­tur­ing, value engi­neer­ing and in-built flex­i­bil­ity to meet the grow­ing do­mes­tic and ex­port de­mand

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