JAGUAR LAND ROVER INDIA
BOUGHT OVER BY TATA MOTORS: 2008 JOINED TOGETHER AS ONE COMPANY: 2013
Tata Motors-owned Jaguar Land Rover India clocked an overwhelming 83 per cent growth in 2017-18, by selling 4,609 units, while the first half of 2018 has been as impressive with a massive 2,579 units sold. This stellar performance is largely credited to the company’s strong product portfolio, expansive retailer network and a host of customer engagement programmes. One thing that sets Jaguar Land Rover India apart is its concept of highly distinctive product launches. A case in point is the recent launch of the Range Rover Velar, cementing its presence in the off-road segment. Then there are other initiatives like “Discovery With A Purpose” with a mission to raise awareness about endangered wildlife species in India. This included an itinerary through northeast India in the Land Rover Discovery SUV. Jaguar, as well, has embarked on a number of initiatives to engage with its Indian customers. Take, for instance, its dynamic drive experiences, where Jaguar’s guests can test out different models in different conditions. Jaguar puts out its entire range — XE, XF, XJ, F-TYPE and F-PACE — for guests to enjoy at specially designed track experiences on an open tarmac. In the very same vein, Land Rover offers the unique Above and Beyond Tour, in the Land Rover Discovery Sport and Range Rover Evoque. Under the supervision of certified Land Rover trainers, guests can test out these cars in different terrain and driving conditions, to maximise the Land Rover experience. This tour is offered in 12 cities across India and is open to existing and potential customers.
For the next financial year, Jaguar Land Rover India projects ten new products for the Indian market. There will also be an increased focus on tier 2 and tier 3 cities. Currently, JLR India boasts a network of 27 outlets across 25 cities.
JLR boasts a great brand recall value in the Indian market, as in the international market. Both Jaguar and Land Rover are typically British brands. While Jaguar is characterised by design and performance, Land Rover is synonymous with adventure and capability. This is also why Land Rover is considered by many to be among the world’s most preferred SUV brands.
Lovingly referred to as the “svelte cat” by car enthusiasts, the Jaguar XE is a visual treat on the road with its unmistakable design cues — the sculpted bonnet, the stylised “J” headlights, the chrome side vents and the distinctive rear curve. The petrol variant of the XE is powered by an Ingenium 2.0-litre, 4-cylinder engine, which pumps out 147 kW of power and promises to go from 1 to 100 kmph in 7.1 seconds. The XE comes with an 8-speed automatic transmission, operated with a slick Satin Black rotary selector. The steering wheel paddles can, of course, be used for manual gearshifts. On the central console, you will find the carmaker’s signature JaguarDrive Control, where you choose between modes — Normal, Eco, Dynamic, or Rain Ice Snow — which modifies the steering and throttle responses and performance.
The luxurious interiors feature plush leather upholstery, and the front seats are designed to give passengers a sense of being wrapped around by the cockpit.
The infotainment system is characterised by an 8-inch touchscreen, simply known as Touch, with mobile connectivity, music options, voice prompts as well as access to 2D and 3D maps. A nice technological touch is the addition of the InControl Apps, a set of pre-loaded, compliant apps, which you can use to stream data. This includes Hungama Drive music streaming service and NDTV’s in-car app.
In addition, there is Jaguar’s Head-Up Display, which projects vital driving data onto the windscreen, in front of the driver. The XE also comes with a host of safety and security features like Adaptive Cruise Control, (automatically slows down the car in slowing traffic), Driver Condition Monitor (indicates if you need to take a break to avoid fatigue), Intelligent Emergency Braking and Lane Departure Warning. Perfect for Indian city roads, Jaguar’s Intelligent Start/Stop system turns off the engine and turns it back on again when you need to go again. jaguar.in
Jaguar Land Rover is the UK’s largest automotive manufacturer, built around two iconic British car brands: Land Rover, the world’s leading manufacturer of premium all-wheel-drive vehicles; and Jaguar, one of the world’s premier luxury sports saloon and sports car marques