Business Traveller (India) - - INDIA CAR REPORT 2018 -


Tata Mo­tors-owned Jaguar Land Rover In­dia clocked an over­whelm­ing 83 per cent growth in 2017-18, by sell­ing 4,609 units, while the first half of 2018 has been as im­pres­sive with a mas­sive 2,579 units sold. This stel­lar per­for­mance is largely cred­ited to the com­pany’s strong prod­uct port­fo­lio, ex­pan­sive re­tailer net­work and a host of cus­tomer en­gage­ment pro­grammes. One thing that sets Jaguar Land Rover In­dia apart is its con­cept of highly dis­tinc­tive prod­uct launches. A case in point is the re­cent launch of the Range Rover Ve­lar, ce­ment­ing its pres­ence in the off-road seg­ment. Then there are other ini­tia­tives like “Dis­cov­ery With A Pur­pose” with a mis­sion to raise aware­ness about en­dan­gered wildlife species in In­dia. This in­cluded an itin­er­ary through north­east In­dia in the Land Rover Dis­cov­ery SUV. Jaguar, as well, has em­barked on a num­ber of ini­tia­tives to en­gage with its In­dian cus­tomers. Take, for in­stance, its dy­namic drive ex­pe­ri­ences, where Jaguar’s guests can test out dif­fer­ent mod­els in dif­fer­ent con­di­tions. Jaguar puts out its en­tire range — XE, XF, XJ, F-TYPE and F-PACE — for guests to en­joy at spe­cially de­signed track ex­pe­ri­ences on an open tar­mac. In the very same vein, Land Rover of­fers the unique Above and Beyond Tour, in the Land Rover Dis­cov­ery Sport and Range Rover Evoque. Un­der the su­per­vi­sion of cer­ti­fied Land Rover train­ers, guests can test out these cars in dif­fer­ent ter­rain and driv­ing con­di­tions, to max­imise the Land Rover ex­pe­ri­ence. This tour is of­fered in 12 ci­ties across In­dia and is open to ex­ist­ing and po­ten­tial cus­tomers.

For the next fi­nan­cial year, Jaguar Land Rover In­dia projects ten new prod­ucts for the In­dian mar­ket. There will also be an in­creased fo­cus on tier 2 and tier 3 ci­ties. Cur­rently, JLR In­dia boasts a net­work of 27 out­lets across 25 ci­ties.

JLR boasts a great brand re­call value in the In­dian mar­ket, as in the in­ter­na­tional mar­ket. Both Jaguar and Land Rover are typ­i­cally Bri­tish brands. While Jaguar is char­ac­terised by de­sign and per­for­mance, Land Rover is syn­ony­mous with ad­ven­ture and ca­pa­bil­ity. This is also why Land Rover is con­sid­ered by many to be among the world’s most pre­ferred SUV brands.


Lov­ingly re­ferred to as the “svelte cat” by car en­thu­si­asts, the Jaguar XE is a vis­ual treat on the road with its un­mis­tak­able de­sign cues — the sculpted bon­net, the stylised “J” head­lights, the chrome side vents and the dis­tinc­tive rear curve. The petrol vari­ant of the XE is pow­ered by an In­ge­nium 2.0-litre, 4-cylin­der en­gine, which pumps out 147 kW of power and prom­ises to go from 1 to 100 kmph in 7.1 sec­onds. The XE comes with an 8-speed au­to­matic trans­mis­sion, op­er­ated with a slick Satin Black ro­tary se­lec­tor. The steer­ing wheel pad­dles can, of course, be used for man­ual gearshifts. On the cen­tral con­sole, you will find the car­maker’s sig­na­ture JaguarDrive Con­trol, where you choose be­tween modes — Nor­mal, Eco, Dy­namic, or Rain Ice Snow — which mod­i­fies the steer­ing and throt­tle re­sponses and per­for­mance.

The lux­u­ri­ous in­te­ri­ors fea­ture plush leather up­hol­stery, and the front seats are de­signed to give pas­sen­gers a sense of be­ing wrapped around by the cock­pit.

The in­fo­tain­ment sys­tem is char­ac­terised by an 8-inch touch­screen, sim­ply known as Touch, with mo­bile con­nec­tiv­ity, mu­sic op­tions, voice prompts as well as ac­cess to 2D and 3D maps. A nice tech­no­log­i­cal touch is the ad­di­tion of the InCon­trol Apps, a set of pre-loaded, com­pli­ant apps, which you can use to stream data. This in­cludes Hungama Drive mu­sic stream­ing ser­vice and NDTV’s in-car app.

In ad­di­tion, there is Jaguar’s Head-Up Dis­play, which projects vi­tal driv­ing data onto the wind­screen, in front of the driver. The XE also comes with a host of safety and se­cu­rity fea­tures like Adap­tive Cruise Con­trol, (au­to­mat­i­cally slows down the car in slow­ing traf­fic), Driver Con­di­tion Mon­i­tor (in­di­cates if you need to take a break to avoid fa­tigue), In­tel­li­gent Emer­gency Brak­ing and Lane De­par­ture Warn­ing. Per­fect for In­dian city roads, Jaguar’s In­tel­li­gent Start/Stop sys­tem turns off the en­gine and turns it back on again when you need to go again.

Jaguar Land Rover is the UK’s largest au­to­mo­tive man­u­fac­turer, built around two iconic Bri­tish car brands: Land Rover, the world’s lead­ing man­u­fac­turer of pre­mium all-wheel-drive ve­hi­cles; and Jaguar, one of the world’s premier lux­ury sports sa­loon and sports car mar­ques

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