Amidst much fanfare, Jeep launched its iconic SUVs — Jeep Wrangler Unlimited, Jeep Grand Cherokee and Jeep Grand Cherokee SRT — in India, albeit imported directly from USA. In July, the American carmaker made the news with the launch of its Made-in-India Jeep Compass, manufactured in Ranjangaon near Pune. Interesting to note, also that the Jeep Compass crossed the 10,000 exports mark and is currently being shipped to 13 right-hand drive markets, including Japan, Australia and the UK. The Jeep Compass was met with a stellar response, selling over 25,000 units within the first year of its launch. In addition to Jeep Trails (see box), there is Camp Jeep, where non-Jeep owners can experience Jeep vehicles in real time offroad conditions.
Now that Jeep India has established itself firmly in the market, it plans to strengthen its sales and service network. It is focussing strongly on its after-sales service called Mopar — Fiat Chrysler Automobiles’ international after-sales programme, customer care, accessories and parts brand. Currently, the carmaker operates across a network of 65 sales and 66 service outlets in India.