OVERVIEW

Business Traveller (India) - - INDIA CAR REPORT 2018 -

Amidst much fan­fare, Jeep launched its iconic SUVs — Jeep Wran­gler Un­lim­ited, Jeep Grand Chero­kee and Jeep Grand Chero­kee SRT — in In­dia, al­beit im­ported di­rectly from USA. In July, the Amer­i­can car­maker made the news with the launch of its Made-in-In­dia Jeep Com­pass, man­u­fac­tured in Ran­jan­gaon near Pune. In­ter­est­ing to note, also that the Jeep Com­pass crossed the 10,000 ex­ports mark and is cur­rently be­ing shipped to 13 right-hand drive mar­kets, in­clud­ing Ja­pan, Aus­tralia and the UK. The Jeep Com­pass was met with a stel­lar re­sponse, sell­ing over 25,000 units within the first year of its launch. In ad­di­tion to Jeep Trails (see box), there is Camp Jeep, where non-Jeep own­ers can ex­pe­ri­ence Jeep ve­hi­cles in real time of­froad con­di­tions.

Now that Jeep In­dia has es­tab­lished it­self firmly in the mar­ket, it plans to strengthen its sales and ser­vice net­work. It is fo­cussing strongly on its af­ter-sales ser­vice called Mopar — Fiat Chrysler Au­to­mo­biles’ in­ter­na­tional af­ter-sales pro­gramme, cus­tomer care, ac­ces­sories and parts brand. Cur­rently, the car­maker op­er­ates across a net­work of 65 sales and 66 ser­vice out­lets in In­dia.

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