Lamborghini India kick-started its journey in 2007 when the super sports car segment in India was at a nascent stage. In order to engage with Indian customers, the brand focusses on a range of initiatives. Sharad Agarwal, head, Lamborghini India says, “We have brought to India our international drive experience platforms called the Lamborghini Esperienza and Accademia. Here, we bring our international fleet of cars with our expert drivers from the Sqadra Corse team to give the quintessential Lamborghini driving experience to prospective Indian buyers.”
Talking about the market, Agarwal says, “In India, the market is relatively small, but in terms of consumer preferences, it is one of the most evolved. The consumer in India is at par with a consumer from other parts of the world.” The brand also offers a customisation programme wherein a customer can choose from over 30,000 possible combinations for colour and trim alone. He says, “It is important to note that our customers spend up to 30 per cent of the entire value solely on customisation.”
India was one of the first few markets worldwide to launch Lamborghini Urus, the world’s first super SUV, in January 2018. With this latest launch, Agarwal says, “We are looking at doubling our volumes. In India, given the preference for SUVs we expect to grow more than 2 X. Our target is to reach 3 digit figures in India in next 3 years.