OVERVIEW

Business Traveller (India) - - INDIA CAR REPORT 2018 -

Lam­borgh­ini In­dia kick-started its jour­ney in 2007 when the su­per sports car seg­ment in In­dia was at a nascent stage. In or­der to en­gage with In­dian cus­tomers, the brand fo­cusses on a range of ini­tia­tives. Sharad Agar­wal, head, Lam­borgh­ini In­dia says, “We have brought to In­dia our in­ter­na­tional drive ex­pe­ri­ence plat­forms called the Lam­borgh­ini Espe­rienza and Ac­cademia. Here, we bring our in­ter­na­tional fleet of cars with our ex­pert driv­ers from the Sqadra Corse team to give the quin­tes­sen­tial Lam­borgh­ini driv­ing ex­pe­ri­ence to prospec­tive In­dian buy­ers.”

Talk­ing about the mar­ket, Agar­wal says, “In In­dia, the mar­ket is rel­a­tively small, but in terms of con­sumer pref­er­ences, it is one of the most evolved. The con­sumer in In­dia is at par with a con­sumer from other parts of the world.” The brand also of­fers a cus­tomi­sa­tion pro­gramme wherein a cus­tomer can choose from over 30,000 pos­si­ble com­bi­na­tions for colour and trim alone. He says, “It is im­por­tant to note that our cus­tomers spend up to 30 per cent of the en­tire value solely on cus­tomi­sa­tion.”

In­dia was one of the first few mar­kets world­wide to launch Lam­borgh­ini Urus, the world’s first su­per SUV, in Jan­uary 2018. With this lat­est launch, Agar­wal says, “We are look­ing at dou­bling our vol­umes. In In­dia, given the pref­er­ence for SUVs we ex­pect to grow more than 2 X. Our tar­get is to reach 3 digit fig­ures in In­dia in next 3 years.

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