Business Traveller (India) - - INDIA CAR REPORT 2018 -

With a mar­ket share of more than 50 per cent, Maruti Suzuki is con­sid­ered to be In­dia’s largest car­maker. Re­cently, the brand reached a pro­duc­tion mile­stone of 20 mil­lion cars in the country.

In the last few years, the brand has adopted many cus­tomer-driven mar­ket­ing strate­gies to main­tain its pop­u­lar­ity in the In­dian mar­ket. Maruti In­surance and Maruti TrueValue are some of these ini­tia­tives that have ben­e­fited or been a val­ueadd -on for cus­tomers. As part of its cor­po­rate so­cial re­spon­si­bil­ity, Maruti Suzuki also launched the Maruti Driv­ing School, of­fer­ing learn­ers the­o­ret­i­cal and prac­ti­cal ses­sions. Maruti Suzuki has al­ways been per­ceived as the com­mon man’s brand, but by launch­ing NEXA in 2015, the brand has adopted pre­minum po­si­tion­ing. This re­tail net­work by Maruti Suzuki sells mod­els like Baleno, Baleno RS, S-Cross, Ciaz and Ig­nis.

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