With a market share of more than 50 per cent, Maruti Suzuki is considered to be India’s largest carmaker. Recently, the brand reached a production milestone of 20 million cars in the country.
In the last few years, the brand has adopted many customer-driven marketing strategies to maintain its popularity in the Indian market. Maruti Insurance and Maruti TrueValue are some of these initiatives that have benefited or been a valueadd -on for customers. As part of its corporate social responsibility, Maruti Suzuki also launched the Maruti Driving School, offering learners theoretical and practical sessions. Maruti Suzuki has always been perceived as the common man’s brand, but by launching NEXA in 2015, the brand has adopted preminum positioning. This retail network by Maruti Suzuki sells models like Baleno, Baleno RS, S-Cross, Ciaz and Ignis.