OVERVIEW

Business Traveller (India) - - INDIA CAR REPORT 2018 -

In the last 18 months, Swe­den’s Volvo Cars has im­pressed the In­dian car mar­ket with a 28 per cent sales growth in 2017, while the Jan­uary-June 2018 pe­riod got them an un­prece­dented 33 per cent hike in sales. Cur­rently, Volvo Cars’ seg­ment share in the In­dian lux­ury car mar­ket is at 5 per cent. As things stand, Volvo Cars’ In­dia port­fo­lio show­cases 10 mod­els, with more mod­els likely to be launched. The most re­cent launch by Volvo Cars is in the com­pact lux­ury seg­ment with the XC40. In the last quar­ter of 2017, Volvo Cars In­dia made the news by open­ing its lo­cal assem­bly in Ben­galuru. Over the last year, the brand has launched prod­ucts across seg­ments like the V90 Cross Country, XC60 (mid-sized lux­ury SUV) and XC40 (com­pact lux­ury SUV) in In­dia. The brand says that it in­tends to dou­ble its cur­rent mar­ket seg­ment share of 5 per cent by the year 2020 by launch­ing new prod­ucts, en­hanc­ing brand en­gage­ment and spread­ing the deal­er­ship net­work. The car­maker’s strat­egy in In­dia is to or­gan­ise prod­uct ex­pe­ri­ences for ex­ist­ing and po­ten­tial cus­tomers. A case in point is a cu­rated driv­ing ex­pe­ri­ence to Coorg, where 100 prospec­tive cus­tomers were al­lowed to drive the V90

Cross Country.

Un­der­ly­ing this ex­pe­ri­ence, is Volvo’s com­mit­ment to in­tu­itive tech­nol­ogy, slick Scan­di­na­vian de­sign, and, of course, safety, es­pe­cially with a radar­based ac­tive safety tech­nol­ogy fit­ted in all cars.

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