In the last 18 months, Sweden’s Volvo Cars has impressed the Indian car market with a 28 per cent sales growth in 2017, while the January-June 2018 period got them an unprecedented 33 per cent hike in sales. Currently, Volvo Cars’ segment share in the Indian luxury car market is at 5 per cent. As things stand, Volvo Cars’ India portfolio showcases 10 models, with more models likely to be launched. The most recent launch by Volvo Cars is in the compact luxury segment with the XC40. In the last quarter of 2017, Volvo Cars India made the news by opening its local assembly in Bengaluru. Over the last year, the brand has launched products across segments like the V90 Cross Country, XC60 (mid-sized luxury SUV) and XC40 (compact luxury SUV) in India. The brand says that it intends to double its current market segment share of 5 per cent by the year 2020 by launching new products, enhancing brand engagement and spreading the dealership network. The carmaker’s strategy in India is to organise product experiences for existing and potential customers. A case in point is a curated driving experience to Coorg, where 100 prospective customers were allowed to drive the V90
Underlying this experience, is Volvo’s commitment to intuitive technology, slick Scandinavian design, and, of course, safety, especially with a radarbased active safety technology fitted in all cars.