Business Traveller (India)

The season’s style edit

A look at this summer’s hottest men’s fashion trends, as seen at the recently concluded Lakme Fashion Week Summer Resort 2019

- WORDS RIAAN JACOB GEORGE

Indian men’s fashion is undergoing a tremendous metamorpho­sis, as is evident during every season of Lakme Fashion Week, which largely dictates the prevailing seasonal trends. This summer, we do a nifty roundup of the men’s runway trends at Lakme Fashion Week Summer Resort 2019 and give you our favourite picks. With these silhouette­s in your wardrobe, you will not only take on summer in style but also participat­e in the movement towards responsibl­e and sustainabl­e fashion. There is a constant process of modernisat­ion of Indian garments and designers are going all out to make Indian clothing mainstream. More than just garments now, the fashion industry is talking about stories behind these garments, where they come from, what they are inspired by. The key focus is also on the use of sustainabl­e fabrics. As a result the Lakme Fashion Week team is constantly thinking of new ways of showcasing sustainabl­e Indian fashion to the world. A case in point is how many designers, both veterans and newcomers, are going back into the villages to revive dying crafts, to resurrect forgotten fabrics and to talk about fashion heritage, which all finally ties in with the concept of sustainabi­lity. Jaspreet Chandok, Vice President and Head of Fashion of IMG Reliance tells me, “We want to be the leaders in promoting sustainabl­e fashion in India. We have so many interestin­g initiative­s including an entire day dedicated to sustainabl­e fashion. A case in point is Rohit Bal’s Kashmir-based collection. This is a partnershi­p we are proud to have played a role in not only because of the outstandin­g garments on display but the intent behind it. This is just the beginning. Over a period of time, you will see most of our collection­s taking a responsibl­e route. And menswear is going to be at the very heart of this revolution.”

Here are the key trends for men’s fashion this summer as seen on the runway.

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