There are many facets to responsible luxury that are coming to the fore, these include:

Experiential Luxury

True luxury is no longer about ‘possessing’ but also ‘experiencing.’ Hotels that weave in the destination and curate indigenous encounters, bring alive the uniqueness and traditions of local communities through cuisine, art, architecture, and rituals are gaining preference.

Intelligent Luxury

Services designed towards ensuring maximum delight by minimising delivery time are gaining prominence. Technology is playing a catalytic role in enabling this.

Unhurried Luxury

The need to ‘disconnect to reconnect,’ in short, frequent breaks is becoming top priority.

From ‘Wellness’ to ‘Wellbeing’

Guests are preferring to endorse brands that are concerned about their wellbeing, expressed through responsible initiatives.

Deeper Luxury

Guests are expecting their choice of hotel to make a more meaningful contribution to society – moving beyond just planting a sapling or turning off the lights on Earth Day.