Inflight entertainment
As the inflight experience gets more personalised, airlines are working to ensure that flyers from the subcontinent find something to watch on their TV screens as well. While Emirates' ICE Inflight Entertainment System has 294 Indian titles showing for the month, other airlines ensure that their roster includes something local – often in languages like Hindi, Tamil or Telugu. The range of newspapers and magazines being oered at airline lounges also reflects the growing number of Indian flyers with Turkish Airlines, Etihad Airways and others stocking reading material from the country in their lounge. Singapore Airlines, on their Ultra long-haul flight between Singapore and New York has added 200 hours more of content to their KrisWorld entertainment system, including regional Indian TV shows and movies allowing passengers to watch only regional Indian fare for the entire 18-hour 45-minute journey.