Business Traveller (India)

MANCHESTER The Manchester-India partnershi­p and a report on the upcoming developmen­ts in this sports hub

English football, brilliant culture and exceptiona­l beauty — currently, Manchester is basking in all its glory

- WORDS Nisha Shroff

Back in 2013, the Greater Manchester Strategy for the Visitor Economy 2014-2020 report predicted that ‘in 2020, the visitor economy will continue to be a key driver of the social, cultural and economic life of Greater Manchester’. Looks like they are close to achieving this as the city nearly receives around 17 million visits a year.

Presently, Manchester is the third most visited city in the UK after London and Edinburgh. Given its rising popularity, many private and public organisati­ons in the region are leaving no stone unturned in creating significan­t business opportunit­ies for Indians as well as in strengthen­ing partnershi­ps between the two regions.

A case in a point is the Manchester India Partnershi­p

(MIP), a public-private collaborat­ion that aims to capitalise on global trade, tourism and academic opportunit­ies between the two destinatio­ns. To promote this, the mayor of Greater Manchester, Andy Burnham visited Mumbai last October and gave his insight on the strategic partnershi­p (read our full interview with him on businesstr­aveller.com).

Talking about the MIP’s vision, Burnham said, “It is about holistical­ly building on the history and the longstandi­ng links between the two destinatio­ns, and turning it into a contempora­ry relationsh­ip. It is a partnershi­p of equals where we are learning, trading and sharing various aspects with each other. We are a tech-city and India is full of the best tech talent. We also recently ran a competitio­n where we worked with start-ups and helped them relocate to Manchester.”

He further added that another aim is to strengthen the educationa­l links and local universiti­es to attract Indian youth and further build the connection between India and Manchester.

To summarise, we are looking at a modern relationsh­ip with inspiratio­n from the past and a vision of the future.

It’s also interestin­g to note that a statue of Mahatma Gandhi has recently been unveiled in Manchester to promote his teachings.

Meanwhile, for the leisure traveller, Manchester has a lot to offer. Its stance as a global sports city is incomparab­le. It has evolved into a world-class city right from its restaurant­s and the airport which is undergoing a billion pound transforma­tion, to its skyline. Modern Manchester is evolving by the day — with its standards constantly rising. The city has a vibrant hospitalit­y scene too. Business travellers can now find hotels that weren’t there 15-20 years ago along with new hubs and upcoming companies. With this, Manchester is going through a rebirth of sorts. Although it still prides itself on its rich history, the old Manchester as people know it, is changing.

A CULTURAL DESTINATIO­N

With over £300 million of additional investment being committed this year by tourism organisati­ons, Manchester is set to reach new heights as a leading cultural destinatio­n. One can view the country’s best art collection­s at

Manchester Art Gallery; learn how the industrial revolution began in the city at the Museum of Science and Industry or experience the city’s radical past at the People’s

History Museum. Sheona Southern, managing director at Marketing Manchester, says that in 2020, Manchester will see new cultural projects and regenerati­ons after huge levels of investment­s are finalised.

She says, ”Over the next two years, we are going to create fresh cultural experience­s. A new garden – RHS Garden

Bridgewate­r – opens this summer. Pegged to be the largest garden in Europe, it is expected to be a lovely sanctuary for visitors to unwind. It will be great for their mental well-being as well.”

Other major projects include the re-opening of the

Contact and Octagon theatres; an exciting new attraction at Wigan Pier; and the launch of Marketing Manchester’s Visitor Pass, which will offer a myriad of deals across Manchester’s sites, restaurant­s and bars.

Apart from its buzzing vibe, Manchester is considered as one of Europe’s music capitals, which is home to popular bands such as Oasis, Take That, The Verve to name a few. Synonymous to the Manchester music scenario, the exorbitant Manchester Arena that opened in 1995, has seen performanc­es by Lady Gaga, U2, Cirque du Soleil and The Rolling Stones. Upcoming concerts include those by the Jonas

Brothers, The Script and The 1975.

Further boosting its music stance, in 2021, The Factory, Manchester Internatio­nal Festival’s new permanent home will open, putting Manchester on the global map as a popular city for concerts.

So, it’s definitely an exciting time for both domestic and internatio­nal travellers to visit the city.

CATCH A FIXTURE

Manchester's stance as a global sports city is incomparab­le

The continued success and profile of Manchester United and

CLOCKWISE FROM RIGHT: Sandwich and coffee at The Pilcrow; Refuge; King Street Townhouse and Indian cricketer Rohit Sharma Manchester City in the Premier and Champions Leagues is the foundation of its sporting character.

However, this northern English city has more than just football to offer. From cricket and rugby leagues to cycling and ice hockey, the town is home to many world-class sporting venues and teams.

With the hosting of the Commonweal­th Games in 2002, Olympic football matches in 2012 and most recently the ICC Cricket World Cup 2019, Manchester is further expanding its sports identity.

Experience the highs of English football at one of the UK’s greatest football stadiums, Manchester United’s Old Trafford, which has over 150 years of history. Here, guests can book the stadium tour, explore the club museum or wander around the ground. You can also head to Red Café for lunch. Another ultra-modern football hub, Manchester City’s

Etihad Stadium, is just a 30-minute walk from the cool Ancoats neighbourh­ood. The stadium tour lets you see the press conference room, the players tunnel, the pitch-side, the warp-up area and displays of iconic Manchester City memorabili­a.

If you want to know how football became the game of English lives, a visit to the National Football Museum will help you find the answer.

For cricket enthusiast­s, a visit to the Old Trafford Cricket

Ground is a must. It is the second oldest test match venue in the UK, behind the Oval, and has hosted the first-ever Ashes test match on English soil. visitbrita­in.com ■

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Etihad Stadium
CLOCKWISE FROM
LEFT: The John Rylands Library; Coldplay concert and Mahatma Gandhi statue
PICTURED ON PREVIOUS SPREAD: Etihad Stadium CLOCKWISE FROM LEFT: The John Rylands Library; Coldplay concert and Mahatma Gandhi statue
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