IN THIS ISSUE

Aer a brief hiatus due to the pandemic, the November issue of Business Traveller India returns with the latest from the world of business travel, aviation, hospitality and luxury. It would be an understatement to say that much has transpired over the last few months. India li ed its lockdown providing relief to the economy; with the travel industry moving towards a gradual resurgence. Consequentially, the turbulence in global aviation is beginning to see some stability; and we uncover the latest developments in the sector.

As “Incredible India” opens for business once again, systematic initiatives by the central and various state tourism boards exemplify the importance of this industry to the country’s economy. Taking that into account, we understand how Goa, Gujarat, Himachal Pradesh, Kerala, Maharashtra and Rajasthan are welcoming tourists in this masked era.

With leisure trips making a simultaneous comeback with business travel, we’ve also noticed an upturn in road-travel and staycations. Our story on the revival of the hospitality industry tells you about the measures undertaken by hotels to ensure your renewed stay is not just safe, but memorable too.

During this lockdown, we’ve opened up to the idea of enjoying our drinks at home. Our detailed report on the alcohol industry reveals the latest trends and evolved consumer behaviour with regards to spirits.

And nally, for the festive season, we’ve handpicked some sophisticated time wear to adorn your wardrobe with.

While normalcy is still quite elusive, we are inevitably beginning to embrace this alternative reality we now live in. Considering this, to see travel make a slow but steady recovery proves that wanderlust remains to be one of the most intrinsic needs of humanity. And this for us, is the silver lining. Stay safe and happy Diwali!