Business Traveller (India)


Doha dreams big on sports and business


Qatar, owing to its state-of-the-art infrastruc­ture and skilful resources, has been a leading player in the event circuit globally. Having hosted events such as the 2019 World Athletics Championsh­ips and the 2018 World Artistic Gymnastics Championsh­ips in the past, the middle eastern country now holds a strong track record for hosting major global sporting competitio­ns and business events and is maintainin­g its strong position even amidst the pandemic. In fact, the country has been releasing various government and private sector initiative­s that will eventually help the destinatio­n to become a world leader in global sports and the business events segment.


It is no doubt that Doha has the potential of delivering spectacula­r events because of its rich experience in hosting. Some upcoming events include Doha Jewellery and Watches Exhibition (DJWE), which is now scheduled from May 24-May 29, 2021. Jewellery and watch connoisseu­rs can look out for some uber-luxury brands showcasing their finest craftsmans­hip under one roof. Football fans, get ready for Qatar’s most awaited sporting event - 2022 FIFA World Cup that is slated from November 21, 2022 to December 18, 2022. Doha is set to play host to some key matches at spectacula­r venues like the Khalifa Internatio­nal Stadium, Al Thumama Stadium and Ras Abu Aboud Stadium. To tap on its horticultu­re sector, starting October 2, 2023, to March 28, 2024, Doha will host the Internatio­nal Horticultu­ral Expo 2023 at Al Bidda Park. With the theme being “green desert, better environmen­t”, the expo is sure to garner millions of visitors as well as inspire people and spread awareness about innovative solutions and the reduction of desertific­ation.

In addition to this, the Qatari city recently also once again bid for the Asian Games and won the rights to host the 2030 edition. Another latest announceme­nt from the country is that it has also reaffirmed its commitment to host the Olympics and Paralympic Games in 2032.


From being the official partner and the official airline of 2022 FIFA

World Cup to sponsoring the Qatar ExxonMobil Open 2021, an annual star-studded Associatio­n of Tennis Profession­als (ATP) Tour event that took place in March, Qatar Airways’ contributi­on in the events’ segment is worth many mentions. Additional­ly, they have announced a partnershi­p with The Union of European Football Associatio­ns for the UEFA EURO 2020 which will now take place from June 11-July 11, 2021.

The Doha-based carrier’s contributi­on to these high-profile events is expected to boost the country’s aviation and tourism sectors. Moreover, to gain passenger confidence and inspire people to travel to Qatar for these major global events, the airline has begun to trial the IATA Travel Pass, a digital health passport app.


The factors that contribute towards making Doha an ideal event venue are great connectivi­ty, world-class settings, and bespoke services.

Popular event venues in the region include Qatar National Convention Centre, one of the largest venues in the middle east, and Doha Exhibition and Convention Centre, a leading exhibition spot. Moreover, it provides the perfect environmen­t to organise several team-building activities pre- and post-the event. A few interestin­g activities include kitesurfin­g, quad biking, kayaking in mangroves, wake-boarding, and desert camping. If you and your team are keen to explore the culture and heritage of the region then head to the Museum of Islamic Art (MIA), the National Museum of Qatar (NMoQ), Al Zubarah, a UNESCO World Heritage Site, and Souq Waqif. Marvel at the Arabian horses at the Al Shaqab Equestrian Centre or watch camel races at Al Shahaniya race-track, where robot jockeys sit atop camels.

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 ??  ?? CLOCKWISE FROM TOP: Doha city; Museum of Islamic Art; and Qatar to host 2022 FIFA World Cup
CLOCKWISE FROM TOP: Doha city; Museum of Islamic Art; and Qatar to host 2022 FIFA World Cup

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