CATHAY INTRODUCES NEW “PREMIUM TRAVEL LIFESTYLE BRAND”

A NEW OVERARCHING ‘CATHAY’ brand has been launched which the group says will bring together Cathay Paci c and its Marco Polo Club and Asia Miles schemes.

Simply known as ‘Cathay’, the new o ering is being touted as “a premium travel lifestyle brand”, with o ers set to be rolled out on spending, dining, shopping, hotels and wellness.

Initially the brand will only be marketed in Hong Kong, with a new Cathay cobranded credit card and “a refreshed customer relationship programme” coming in the

rst half of 2022. e aim is then to expand the brand to other markets “over time”. cathaypacific.com