THE pHOEnIX OF EaST aSIa japan

A melting pot of history, culture, heritage and modernity

The majestic land of Japan is abundant in nature, from culture and heritage to history, the country is proud of its roots and wishes for visitors to truly imbibe every aspect of it.

The expansive terrain, from north to south, features endless destinations that allow one to immerse themselves in the Japanese way of life. The difference in temperatures between the north and the south can be as much as 40 degrees (centigrade) in winter. The distinct differences in climatic conditions from season to season allow people to enjoy beautiful, natural vistas all year round.

HOKKAIDO

Hokkaido is an island with a cool and comfortable summer climate and snowfall in winter. It is a place outdoor enthusiasts love to visit because of its beautiful natural landscapes. In winter, ski resorts attract ski lovers from all over the world with their splendid powder snow. There are many restaurants in cities such as Sapporo and Hakodate where visitors can enjoy food and sweets made with fresh, local ingredients.

TOHOKU

A region consisting of six prefectures that occupy the northernmost part of Honshu Island (Aomori, Akita, Iwate, Yamagata, Miyagi, and Fukushima). The Shirakami Sanchi Mountains that span Aomori and Akita Prefectures have been registered as a UNESCO world natural heritage site while Hiraizumi, a town in Iwate Prefecture, is a UNESCO world cultural heritage site. There are many places of scenic beauty in Tohoku, a region blessed with magnificent nature. There are also many hot spring areas and the colours, smells, and medicinal benefits of each hot spring vary in each area because the minerals in the water are different. The distinctive local dishes unique to each community are an additional attraction that Tohoku has to offer.

KANTO

A region consisting of Tokyo and the surrounding prefectures of Chiba, Kanagawa, Saitama, Gunma, Ibaraki, and Tochigi. The central location of Tokyo provides great access, making it easy for people to visit old temples and shrines, admire images of Buddha, stroll around a port town with an exotic atmosphere, and have fun on the beach while enjoying fresh seafood. There are also mountains and ravines for appreciating natural beauty and many hot springs. Kanto offers many different faces to enjoy.

CHUBU

A vast area located in the centre of Honshu Island between the Kanto and Kansai regions. Chubu is made up of several smaller regions, such as Yamanashi and Shizuoka Prefectures with Mt. Fuji and Nagano and Gifu Prefectures with highlands and mountains. It is also home to Niigata, Toyama, Ishikawa, and Fukui Prefectures, which all face the Sea of Japan, Aichi Prefecture, home to the large city of Nagoya, and Mie prefecture with its long coastline.

KANSAI

The Kansai region is rich with ancient temples and shrines which house many national treasures. It consists of the central prefectures of Osaka and Kyoto and the surrounding prefectures of Shiga, Wakayama, Nara and Hyogo. There are cultural patterns and food distinctive to this region, once home to the capital of Japan and a centre of economic and cultural activities.

CHUGOKU

Located in the westernmost part of Honshu Island, the Chugoku region consists of the five prefectures of Tottori, Shimane, Okayama, Hiroshima and Yamaguchi. The region is home to many important shrines such as Itsukushima Jinja Shrine (also known as Miyajima) a world cultural heritage site in Miyajima, Hiroshima Prefecture and Izumo Taisha Grand Shrine in Shimane prefecture.

SHIKOKU

This island is located in southwestern Japan and consists of the four prefectures of Kagawa, Tokushima, Ehime, and Kochi. This region is blessed with abundant nature, along with a warm and mild climate. This wonderful environment is the secret behind the delicious food from the land and sea that delights the palates of visitors. Every year Shikoku hosts large festivals that mainly consist of dancing in the streets, such as Awa Odori in Tokushima City and Yosakoi Matsuri in Kochi City.

KYUSHU AND OKINAWA

Kyushu is the third largest island in Japan and is located to the southwest of Honshu Island. It consists of the seven prefectures of Fukuoka, Saga, Nagasaki, Oita, Miyazaki, Kumamoto and Kagoshima. There are many famous hot spring areas on this island which is blessed with sea and mountains. Located in a subtropical zone, Okinawa is known as one of the finest resort places in the world. The clear emerald-green sea has an outstanding degree of transparency.