BusinessLine (Chennai)

Zee rejig: Punit Goenka takes direct charge of key verticals

LEAN STRUCTURE. Company restructur­ed into four major segments

- Our Bureau Mumbai

Zee Entertainm­ent’s Board has approved a new streamline­d organisati­on structure proposed by MD and CEO Punit Goenka, aimed at making the company leaner and frugal.

The company has been restructur­ed into four key business segments — Broadcast, Digital, Movies and Music. Goenka has assumed direct charge of critical business verticals, while Amit Goenka will continue leading the digital business, and take additional charge of the internatio­nal broadcast business, enterprise technology, broadcast operations and engineerin­g.

Umesh Bansal will lead the movies business, while Anurag Bedi will continue leading the music business.

Siju Prabhakara­n, who led the South cluster of channels, will take additional

The new organisati­on structure aims at improving e…ciencies across the business

responsibi­lity of the West cluster. Samrat Ghosh, who has led the East cluster of channels, will take additional responsibi­lity of North and premium cluster.

Ashish Sehgal will be responsibl­e for integrated advertisem­ent sales for the broadcast and digital businesses,

to maximise value for the advertiser­s with a sharp focus on profitabil­ity.

IMPROVE EFFICIENCY

The new structure is e ective immediatel­y. R. Gopalan, Chairman, ZEE, said, “The Board has reviewed and approved the lean organisati­on structure proposed by the MD & CEO, which aims at streamlini­ng the organisati­on and improving e¨ciencies across the business. The strong and capable set of leaders identified for each core business segment in the lateral structure, are highly reflective of the company’s deep bench strength and ensure that the company remains well-positioned for the future.”

Punit Goenka, MD and CEO, ZEE, said, “Through this restructur­ing exercise, our aim has been to build an independen­t and enterprisi­ng team led by an experience­d set of leaders to drive the company forward. I look forward to working closely with the teams to chart robust growth and achieve our strategic priorities for the company.”

Following the failed merged deal with Sony, Zee has been taking several steps to streamline operations, including layo s.

 ?? REUTERS ?? STREAMLINI­NG OPS.
REUTERS STREAMLINI­NG OPS.

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