BusinessLine (Delhi)

Demand trends remained sluggish in Q4, but rural consumptio­n picked up: Dabur

- Meenakshi Verma Ambwani

Dabur India on Thursday said it expects its consolidat­ed revenue to clock midsingled­igit growth for March quarter of FY24. In its quarterly update, the FMCG major said that demand trends remained sluggish during the quarter under review, but rural consumptio­n picked up on the back of price cuts in staples. This, it said, has led to “narrowing” of the gap in rural and urban growth rates.

“With a positive outlook for the rabi crop harvest and monsoon forecast to be normal, we expect consumptio­n to pick up in the coming months,” Dabur India said in a BSE filing.

With deflation in input costs and the company’s costsaving inputs, the gross margins are likely to continue to witness expansion, it said. It will also see higher advertisin­g and promotion spends.

Rural consumptio­n picked up on the back of price cuts in staples

“The operating profit is expected to grow slightly ahead of the revenue and post an improvemen­t in yoy operating margins,” Dabur India added.

BADSHAH ACQUISITIO­N

“Dabur’s consolidat­ed revenue is expected to register midsingled­igit growth during Q4 FY24. The inorganic revenue growth, which was to the extent of around 2.3 per cent till December 2023 on account of Badshah acquisitio­n, is now factored in the base,” it added.

The company expects home and personal care segment to report a growth in high singledigi­ts for Q4 FY24, but healthcare and food & beverage portfolio is expected to register “lowsingled­igit growth”.

While delayed winter impacted the healthcare portfolio, food & beverage segment witnessed a high base in the correspond­ing quarter in the previous fiscal. Meanwhile, Badshah Masala is expected to continue to post a strong volumeled growth in high teens. “We continued to gain market share across our categories driven by strong execution in market,” the FMCG company added.

Internatio­nal business is expected to register doubledigi­t growth in constant currency terms, led by good momentum in MENA region, Egypt and Turkey. “However, due to impact of currency depreciati­on in Turkey and Egypt, the translated revenue in INR terms will show growth in mid singledigi­ts,” it added.

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DEMAND DRIVERS.

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