...quick commerce firms deliver gold, silver coins
Quick commerce platforms Bigbasket, Blinkit, SwiggyInstamart and Zeptoare delivered gold and silver coins in 10 minutes on the occasion of Akshaya Tritiya on Friday.
Unicorn start-up Zepto partnered with Nek Jewellery while Swiggy Instamart partnered with Malabar Gold & Diamonds and Muthoot Exim (Muthoot Pappachan Group) to allow customers to purchase gold and silver coins directly through its platform.
Swiggy Instamart said in a statement that the coins come in di erent weights. Gold coins were available in 24 carats with 999 purity,
Platforms like Swiggy Instamart delivered silverware and puja essentials on the occasion apart from coins
and silver coins came with a purity level of 999, the statement said. It said it would also deliver silver glasses, silver spoons and pooja essentials.
Swiggy Instamart also created a surprise element for customers with chocolate gold coins and a note announcing the news. This teaser sparked curiosity and anticipation among customers, setting the stage for a gold rush.
In addition to gold and silver coins in di erent weights, Swiggy Instamart also delivered silver spoons, silver glasses and puja essentials like the Vishnu Chalisa book, agarbatti, flowers and puja cloth.
SURGE IN SALES
Swiggy Instamart saw a surge by over 500 per cent in sales of coins as compared to its Dhanteras, tweeted Phani Kishan, CEO of Swiggy Instamart. “The success of last year’s Dhanteras coin sales highlights the rising consumer interest in quick commerce for auspicious purchases,” said Kishan.
Fintech platform PhonePehas introduced a cashback o er of up to ₹2,000 on a minimum order value of ₹1,000 through its app.
The company said in a statement that the deal applies to the one-time purchase of 24k digital gold. Users could use various payment modes, including UPI, UPI Lite, credit and debit cards, wallets and gift cards.
The platform promised to provide gold of the highest purity, sourced from companies such as Caratlane, SafeGold and MMTC-PAMP.
Tata Digital’s Bigbasket partnered with Tanishq and MMTC-PAMP to o er gold and silver coins and bars.