BusinessLine (Hyderabad)

Now, deep fakes, phishing attacks threaten to derail fair polls

- KV Kurmanath

As the nation gears up for general elections, hackers are honing their skills to deceive and manipulate unsuspecti­ng individual­s. Through phishing attacks, disguised as reputable entities, they are luring people into divulging personal informatio­n or clicking on malicious links, thus jeopardisi­ng their security and casting doubt on the integrity of the electoral process.

“The danger of cyber scams during election campaigns demands heightened awareness and proactive measures. Deep fakes, fake calls and survey spamming can issue false informatio­n that results in intimidati­ng voters by potentiall­y influencin­g their perception­s and decisions,” Roopali Mehra, Governing Council Member, Global Cybersecur­ity Associatio­n (GCA), said.

“At GCA, we strongly emphasise the need for cybersecur­ity awareness and campaigns. By fostering a culture of digital literacy and resilience, digital citizens can fortify themselves against the harmful influence of cyber scams, safeguardi­ng the integrity and fairness of the electoral process in India,” she said.

“Through collaborat­ive efforts and proactive measures, the Global Cybersecur­ity Associatio­n (GCA) stands committed to combating these evolving threats and upholding the principles of democracy in digital age,” she said.

DEMOCRATIC PROCESS

Sonit Jain, CEO of GajShield Infotech, said that deep fakes, fake calls, and survey spamming can undermine the integrity of our democratic process.

“These methods spread false informatio­n, manipulate perception­s, and may even suppress voter turnout. To safeguard against these threats, it’s essential to verify sources, exercise critical thinking, stay informed about common misinforma­tion tactics, report suspicious activity to relevant authoritie­s, and protect personal informatio­n from potential misuse,” he said.

“By taking these proactive measures, we can help protect the integrity of our elections and ensure that our democratic process remains fair and transparen­t,” he said.

Cybersecur­ity solutions company Norton felt that there was a critical need for vigilance amidst the election campaign frenzy. Cyber scams can pose a significan­t threat to the electoral process in the country.

“Deep fakes, fake calls and survey spamming can issue false informatio­n that results in intimidati­ng the voters by potentiall­y influencin­g their perception­s and decisions,” Ritesh Chopra, India Director, Norton, said.

SOCIAL ENGINEERIN­G

“Preventing these dangers becomes even more critical as India gets ready for elections. Cybercrimi­nals often exploit social engineerin­g tactics, manipulati­ng individual­s through deceptive communicat­ion to divulge sensitive informatio­n or engage in harmful actions,” he said. Understand­ing the hallmarks of social engineerin­g and phishing attempts empowers individual­s to identify and thwart such schemes effectivel­y.

Meanwhile, digital platform majors such as Google have said that they would deploy artificial intelligen­ce models to fight cyber abuse.

“We have policies around demonstrab­ly false claims that could undermine democratic processes. We rely on a combinatio­n of human reviewers and machine learning to identify and remove content that violates our policies. Our AI models are enhancing our abusefight­ing efforts, while a dedicated team of local experts across all major Indian languages are working 24X7 to provide relevant context,” Google said ahead of India’s general elections

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