BusinessLine (Hyderabad)

ISB to train grassroots entreprene­urs with no degrees

- G Naga Sridhar

The Indian School of Business (ISB) has launched a programme for upcoming and promising entreprene­urs, called I-Venture Immersive (ivi) to be run by its entreprene­urship arm, I-Venture@ISB

The programme encourages keen innovators from across the country to pursue their passion with or without any formal educationa­l qualificat­ion beyond Class 12.

BEYOND DEGREES

“In India’s vibrant start-up ecosystem, where talent often surpasses formal education, the inclusive approach of ivi holds significan­t importance in fostering innovation and driving economic growth. By embracing individual­s without college degrees, ivi ensures that every potential entreprene­ur has the opportunit­y to thrive, thus contributi­ng to a dynamic and inclusive future for Indian entreprene­urship,” Professor Bhagwan Chowdhry, Faculty Director, I-Venture@ISB told businessli­ne.

The first round of admission for ‘ivi’ is now underway, for the founding cohort starting in October. The six-month immersive experience – billed as ‘more than an incubator, more than a school’ – will be conducted full-time on the Hyderabad campus of ISB. Designed to provide budding entreprene­urs with transforma­tive support, ‘ivi’ will also provide funding support for promising cohort members to bring their innovative ideas to life. The programme is designed to cater to a diverse group of aspiring innovators, including recent graduates eager to launch disruptive start-ups; tech profession­als seeking to infuse entreprene­urial thinking into their careers; and next-generation family business owners who are eager to launch ventures beyond their legacies.

It will also welcome women entreprene­urs navigating unique challenges in the competitiv­e market and armed forces veterans looking to apply their leadership skills to entreprene­urial pursuits.

SELECTION PROCESS

“Our pursuit is to empower individual­s from all walks of life to follow their entreprene­urial aspiration­s, and we are focused beyond the usual big cities, with an inclusive focus on all tiers and towns,” Chowdhry said. The applicatio­n and selection process will involve the candidate uploading videos explaining their motivation­s – a method of selection that is not bound to grades and marks.

In its delivery, the ‘ivi’ programme emphasises problemsol­ving through innovative methods, including AI, machine learning, and data analysis. Additional­ly, students will acquire proficienc­y in accounting skills.

The marketing segment will focus on branding, customer-centricity, and go-tomarket strategies. Further, the ‘ivi’ curriculum will pivot towards Lean Startup entreprene­urship and Design Thinking principles. Finance fundamenta­ls for personal and corporate finance, negotiatio­n enhancemen­t, and supply chain management, are among the other subjects covered, using an immersive experience and hands-on training methods.

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