Hectar Global expands operations to Bangladesh

The B2B cross-border agri trade start-up Hectar Global has announced its expansion into the Bangladesh market to strengthen its downstream trade capabilities. A media statement said this move is in line with Hectar’s global expansion strategy, which is to set up direct operations in key origination or destination markets to enable seamless trade of agri-commodities. In line with the expansion, the company has set up a HQ o¨ce in Dhaka.

In the first phase of expansion, Hectar Global will focus on catering to the market demand in two categories — spices and pulses, including dry red chillies, turmeric, red lentils, chickpeas, and yellow peas. To cater to the growing import demand for pulses, Hectar Global has set up a pulses processing facility in Faridpur.

Srinath Srinivasan, CEO of Hectar Global, said, “We are excited about the capabilities we’re building in the Bangladesh market. Bangladesh relies heavily on food imports, purchasing over $15 billion in agri commodities every year. In this vibrant import market, we are eager to introduce our services, which will enable local food businesses and manufacturers to source their raw materials directly from global vendors. With our platform, coupled with our direct presence in Bangladesh, we o er our customers a unique advantage: the cost benefits of cross-border purchasing with the convenience of local transactions.”