MARKE­FKA ON THE TASK OF EVOLV­ING AN ICON

Car India - - FIRST DRIVE -

‘This is a driv­ing ma­chine that was our guid­ing head­line when we de­signed a new 3 Se­ries. It has typ­i­cally rear-wheel-drive pro­por­tions, with a long bon­net, a short front over­hang and a cabin that sits to­wards the rear wheels, giv­ing the car a dy­namic ap­pear­ance. The 5 Se­ries’ ap­pear­ance is more about au­to­bahn speed, the 7 Se­ries about re­lax­ation the 3 Se­ries has to look ea­ger for cor­ners.

‘The broader track widths were def­i­nitely an op­por­tu­nity we were ask­ing for th­ese! The larger wheels, too. They help to em­pha­size the pro­por­tions.

‘We started with ini­tial ideas from our De­sign Works stu­dios in the USA and Shang­hai as well as Eu­rope. De­sign­ing the new 3 Se­ries was chal­leng­ing but also very fun. All of the fea­tures we wanted are here there were com­pro­mises and dis­cus­sions be­tween de­part­ments, but none that changed what we wanted to do.’

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