HAE is GSA for AA Cargo

Amer­i­can Air­lines (AA) Cargo has spread its net­work to the Mid­dle East with new GSA. The im­proved lo­cal pres­ence will sup­port re­gional growth of the air­line.

Cargo Talk - - International -

Amer­i­can Air­lines Cargo has cho­sen Heavy­weight Air Ex­press (HAE) as its Gen­eral Sales Agent (GSA) in the United Arab Emi­rates. HAE re­places long-stand­ing GSA, Air­line Cargo Re­sources (ACR) which has re­cently cho­sen to down­size its com­mit­ments in the re­gion. This is the sec­ond area of the world in which HAE was cho­sen as Amer­i­can's GSA fol­low­ing its ap­point­ment to cover sales across a num­ber of coun­tries in cen­tral, east and north Africa, as well as South Africa in mid2016. "Fol­low­ing a thor­ough search, we are very pleased to have cho­sen HAE based on their ex­ten­sive knowl­edge of the Mid­dle East mar­ket, their in­no­va­tive ap­proach, com­pre­hen­sive net­work and – more cru­cially – their very strong re­la­tion­ship with some key part­ners of Amer­i­can Air­lines in Dubai," said Richard Hart­mann, Amer­i­can's re­gional man­ager, Cargo Sales – South Asia, Mid­dle East and Africa.

As with other lo­cal mar­kets in Europe, the Mid­dle East and Africa where Amer­i­can op­er­ates off­line, the ma­jor­ity of traf­fic will ini­tially route over Lon­don Heathrow (LHR), where the strength of the air­line's in­ter­na­tional net­work means that it can look to cre­atively ac­cess both its U.S. op­er­a­tion and on­ward des­ti­na­tions such as Cen­tral and South Amer­ica on its wide­body air­craft.

"We will be de­ploy­ing our lo­cal mar­ket ex­perts who know where busi­ness op­por­tu­ni­ties are in this re­gion for Amer­i­can,” said Peter Kerins, HAE Group, based in Dubai. “We have an ac­tive cus­tomer base across the re­gion and aim to sup­port the ex­pand­ing Amer­i­can net­work with freight gen­er­ated in the thriv­ing economies of the UAE through our of­fices here."

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