Dig­i­tal fit­ness is a chal­lenge for the sec­tor

Cargo Talk - - Award Talk -

Zu­bin Poon­awalla, Con­sul­tant, Trukkers.com, says, “Like most other in­dus­tries, trans­porta­tion & lo­gis­tics (T&L) is cur­rently con­fronting im­mense change which brings both risk and op­por­tu­nity. New tech­nol­ogy means new mar­ket en­trants, new cus­tomer ex­pec­ta­tions and new busi­ness mod­els.Man­u­fac­tur­ing is be­com­ing more cus­tomised, which makes the sec­tor un­der acute and grow­ing pres­sure to de­liver a bet­ter ser­vice at ever-lower cost. It can only be done by mak­ing max­i­mum and in­tel­li­gent use of tech­nol­ogy, from data an­a­lyt­ics, to au­to­ma­tion, to the ‘phys­i­cal in­ter­net’. But ‘dig­i­tal fit­ness’ is a chal­lenge for the sec­tor, which is cur­rently lag­ging many of its cus­tomers in this re­spect. At­tract­ing the right skills de­vel­op­ing the right strat­egy is cru­cial.”

Emerg­ing Road Freight For­ward­ing Com­pany (West & South 2017): Trukkers.com Zu­bin Poon­awalla, Con­sul­tant, Truck­kers.com re­ceived the award

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