Digital fitness is a challenge for the sector
Zubin Poonawalla, Consultant, Trukkers.com, says, “Like most other industries, transportation & logistics (T&L) is currently confronting immense change which brings both risk and opportunity. New technology means new market entrants, new customer expectations and new business models.Manufacturing is becoming more customised, which makes the sector under acute and growing pressure to deliver a better service at ever-lower cost. It can only be done by making maximum and intelligent use of technology, from data analytics, to automation, to the ‘physical internet’. But ‘digital fitness’ is a challenge for the sector, which is currently lagging many of its customers in this respect. Attracting the right skills developing the right strategy is crucial.”