Locus’ FieldPro for increasing FMCG/CPG sales
Locus has launched FieldPro to automate and optimise the sales beat plans for mobile workforce, leading to increased profitability, resource efficiency, and time savings especially for the FMCG/CPG (Consumer Packaged Goods) sector. A beat (route) plan defines whom to visit, when to visit, based on company’s priorities, stores category/segment for order collections, fulfilment and visual merchandising, etc. It ensures reduced human dependency and scope of errors and hence, optimises the core of the sales cycle.
Nishith Rastogi, CEO & Co-founder, Locus, said, “FieldPro takes human inputs, considers real-life restrictions, examines historical data and then brings out the best beat plans for your business.”