Lo­cus’ Field­Pro for in­creas­ing FMCG/CPG sales

Cargo Talk - - Launch -

Lo­cus has launched Field­Pro to au­to­mate and op­ti­mise the sales beat plans for mo­bile work­force, lead­ing to in­creased prof­itabil­ity, re­source ef­fi­ciency, and time sav­ings es­pe­cially for the FMCG/CPG (Con­sumer Pack­aged Goods) sec­tor. A beat (route) plan de­fines whom to visit, when to visit, based on com­pany’s pri­or­i­ties, stores cat­e­gory/seg­ment for or­der col­lec­tions, ful­fil­ment and vis­ual mer­chan­dis­ing, etc. It en­sures re­duced hu­man de­pen­dency and scope of er­rors and hence, op­ti­mises the core of the sales cy­cle.

Nishith Ras­togi, CEO & Co-founder, Lo­cus, said, “Field­Pro takes hu­man in­puts, con­sid­ers real-life re­stric­tions, ex­am­ines his­tor­i­cal data and then brings out the best beat plans for your busi­ness.”

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