Claim­ing op­er­a­tions ‘green’ not enough

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Amar More, Di­rec­tor, Kale Lo­gis­tics So­lu­tions, shares, “Trend is that there is an in­creased de­mand from stake­holder groups for or­gan­i­sa­tions to adopt and im­ple­ment re­spon­si­ble man­age­ment prac­tices. These stake­hold­ers not only de­mand strong fi­nan­cial per­for­mance, but also the or­gan­i­sa­tions be­ing so­cially and en­vi­ron­men­tally sus­tain­able. All this is lead­ing to Cor­po­rate So­cial Re­spon­si­bil­ity (CSR), with busi­ness ethics and sus­tain­able man­age­ment be­com­ing im­por­tant com­po­nents of an or­gan­i­sa­tion’s strat­egy and their day-to-day op­er­a­tions.” “Sim­ply claim­ing your oper­a­tion is ‘sus­tain­able’ or ‘green’ isn’t enough any­more, achiev­ing busi­ness drivers like cost re­duc­tion, im­proved profit mar­gins, risk re­duc­tion, en­hanced brand value, em­ployer at­trac­tive­ness and in­no­va­tion by un­der­tak­ing so­cial and en­vi­ron­men­tal ac­tiv­ity that will im­pact the firm’s eco­nomic value is be­com­ing crit­i­cal. This can be done by de­sign­ing sus­tain­able busi­ness mod­els that cap­ture value for var­i­ous stake­hold­ers.”

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