‘Accepting a woman entrepreneur is a challenge’

Reema Jogani, Director, Reema Transport

DEALING WITH FAIR SHARE OF STRUGGLE, GROWTH

The journey so far has been challenging and interesting. There is something new to learn. Success and growth require managing daily operations efficiently and constant adjustment to ensure we remain at the forefront of the industry that is competitive and rapidly evolving. Accepting a woman entrepreneur is a challenge, both externally and internally. I had to prove my worth by working in the trenches and executing daily operations. Ever since I have become the director of the company, the areas of responsibility are much wider and require more effort.

TIME TO ENCOURAGE WOMEN IN LOGISTICS

When I joined RTPL it was almost an all-male company. I made a conscious effort to recruit women, wherever possible. This small change literally changed the environment at work: it is now more sophisticated, sober, and less loud. We have also tried to bring about a change in the mind-set of employees also by inculcating the attitude of ‘we’ from the earlier ‘me.’

CREATING GENDER BALANCE

The women are empathetic and view situations compassionately; this adds maturity and also a human angle. This ensures that there are women at every rung of the organization

The women are empathetic and view situations compassionately; this adds maturity and also a human angle. This ensures that there are women at every rung of the organization. The companies in the past institutionalized processes and value systems to perpetuate male domination. However, replacing the existing work culture with fluid, transparent, and integrated workplaces will enable the talented women to grow. Diversity management programs will help establish positive work culture and introduce fair practices in recruitment, promotion, selection, training, appraisals, among others.