One Birla Car­bon en­tity across global op­er­a­tions

Chemical Industry Digest - - News & Views -

Birla

Car­bon, an Aditya Birla Group Com­pany, an­nounced the re­nam­ing of all of its en­ti­ties world­wide to “Birla Car­bon”. The name change lever­ages Birla Car­bon’s lead­er­ship po­si­tion around the globe.

Dr Santrupt Misra, Chief Ex­ec­u­tive Of­fi­cer, Birla Car­bon said, “This is a big mo­ment in our long his­tory, in­deed a mile­stone. As a sin­gle global brand Birla Car­bon will be even bet­ter rec­og­nized for its value of­fer­ing around sus­tain­abil­ity, in­no­va­tion and global sup­ply se­cu­rity. Adds Dr Misra, “We re­cently launched the Birla Car­bon Pur­pose – ‘Share the Strength’, across the or­ga­ni­za­tion. Bring­ing all the le­gal en­ti­ties un­der Birla Car­bon re­in­forces our Pur­pose. One Birla Car­bon sym­bol­izes global lead­er­ship as part of the Aditya Birla Group.

Birla Car­bon is the man­u­fac­turer and sup­plier of high qual­ity car­bon black and a flag­ship busi­ness of the US$ 44.3 bil­lion Aditya Birla Group. The Com­pany’s foot­print ex­tends across 12 coun­tries with 16 manu-

fac­tur­ing fa­cil­i­ties. Birla Car­bon pro­vides a com­plete port­fo­lio of prod­ucts across ASTM grades and spe­cialty blacks to meet the spe­cific end re­quire­ments across Tires, Rub­ber, Plas­tics, Coat­ings, Inks and other niche in­dus­tries.

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