One Birla Carbon entity across global operations
Carbon, an Aditya Birla Group Company, announced the renaming of all of its entities worldwide to “Birla Carbon”. The name change leverages Birla Carbon’s leadership position around the globe.
Dr Santrupt Misra, Chief Executive Officer, Birla Carbon said, “This is a big moment in our long history, indeed a milestone. As a single global brand Birla Carbon will be even better recognized for its value offering around sustainability, innovation and global supply security. Adds Dr Misra, “We recently launched the Birla Carbon Purpose – ‘Share the Strength’, across the organization. Bringing all the legal entities under Birla Carbon reinforces our Purpose. One Birla Carbon symbolizes global leadership as part of the Aditya Birla Group.
Birla Carbon is the manufacturer and supplier of high quality carbon black and a flagship business of the US$ 44.3 billion Aditya Birla Group. The Company’s footprint extends across 12 countries with 16 manu-
facturing facilities. Birla Carbon provides a complete portfolio of products across ASTM grades and specialty blacks to meet the specific end requirements across Tires, Rubber, Plastics, Coatings, Inks and other niche industries.